Terms of Sale

BACKGROUND:

These Terms of Sale set out the terms under which Our Services, accessed via Subscriptions, are sold by Us to business customers through this website www.pineappleads.co.uk (“Our Site”). Please read these Terms of Sale carefully and ensure that you understand them before purchasing any Subscription. You will be required to read and accept these Terms of Sale when ordering a Subscription. If you do not agree to comply with and be bound by these Terms of Sale, you will not be able to purchase a Subscription and/or access Our Services through Our Site. These Terms of Sale, as well as any and all Contracts are in the English language only.

1. Definitions and Interpretation
  1. In these Terms of Sale, unless the context otherwise requires, the following expressions have the following meanings:
“Charges”
means Our charges for Our Subscriptions and Services which are set out in Schedule 2;
“Contract”
means a contract for the purchase of a Subscription to access Services, as explained in Clause 6;
“Data Protection Legislation”
means all applicable legislation in force from time to time in the United Kingdom applicable to data protection and privacy including, but not limited to, the UK GDPR (the retained EU law version of the General Data Protection Regulation ((EU) 2016/679), as it forms part of the law of England and Wales, Scotland, and Northern Ireland by virtue of section 3 of the European Union (Withdrawal) Act 2018); the Data Protection Act 2018 (and regulations made thereunder); and the Privacy and Electronic Communications Regulations 2003 as amended;
“Delivery”
The digital transfer of final approved assets from us to you for upload/use.
“Flourish Plan”
means the type of Subscription referred to in Schedule 1;
“Format”
The specification and resolution of the deliverable. E.g 1920 x 1080 or 1080 x 1080 can also be substituted in the brief for things such as ‘Instagram Reel’ as we will know the specification required from this description.
“Graphic Ad”
A still image ad that only uses graphic elements and copy but no photographic imagery to deliver a message.
“Level-up Plan”
means the type of Subscription referred to in Schedule 1; 
“Lifestyle image”
An image which shows the product in situ or in use with decorative elements to enhance the product and give it context.
“Post-production”
This is defined as the process of editing the RAW footage or stills into the agreed upon final assets. This also encompasses the delivery of the files to you as well as follow up discussions.
“Pre-Production”
This is defined as all actions taken by us and you prior to shooting commencing. This includes pre shoot calls, storyboarding, creative concepting, copywriting and logistical planning.
“Project files”
Different to RAW files this describes the project in the programs we use to create and edit the final assets. These are not available to subscribers on any plan.
“Props and Sundries”
Defined as any extra props or items needed by us to bring your product ads to life. These are discussed with you at the storyboarding phase. If we have to purchase specific items to deliver the final creative, these are included with your plan with a limit of £30 per item up to a maximum of 2 items on the taster plan and 4 items per month on the quarterly plans.
“RAW files”
The unedited and straight from the camera video or photography files.
“Services”
means the digital content Services which we may provide pursuant to a Subscription as more particularly described in Schedule 1;
“Static Ad”
A still image ad that uses a combination of photography, graphic elements and copy to deliver a message
“Subscription”
means a subscription to either our Taster Plan, Level-up Plan or Flourish Plan providing access to Services;
“Subscription Confirmation”
means Our acceptance and confirmation of your purchase of a Subscription;
“Taster Plan”
means the type of Subscription referred to Schedule 1; 
“We/Us/Our”
means Commotion Agency Limited (trading as Pineapple Ads), a company registered in England under company number 12817625, whose registered address is 12 Whiteladies Road, Clifton, Bristol, United Kingdom, BS8 1PD; and
“Working Day”
any day other than a Saturday, Sunday or a bank holiday in England or Wales.
2. Information About Us
  1. Our Site, www.pineappleads.co.uk is owned and operated by Commotion Agency Limited, a limited company registered in England under company number 12817625, whose registered address is 12 Whiteladies Road, Clifton, Bristol, United Kingdom, BS8 1PD. Our VAT number is GB390573283.
3. Access to and Use of Our Site
  1. Access to Our Site is free of charge.
  2. It is your responsibility to make any and all arrangements necessary in order to access Our Site.
  3. Access to Our Site is provided “as is” and on an “as available” basis.  We may alter, suspend or discontinue Our Site (or any part of it) at any time and without notice.  We will not be liable to you in any way if Our Site (or any part of it) is unavailable at any time and for any period.
  4. Use of Our Site is subject to Our Website Terms of Use, Our Acceptable Use Policy, Our Cookies Policy and Our Privacy Policy. Please ensure that you have read them carefully and that you understand them.

4. Business Customers and Consumers
  1. These Terms of Sale apply to business customers only.
  2. Access to Our Site and Services are restricted to business customers making purchases in connection with, or for use in, their trade, business, craft or profession.
  3. Access to Our Site and Services are not available to individual consumers for personal use (that is, not in connection with, or for use in, their trade, business, craft, or profession).
  4. These Terms of Sale and any other document referred to herein constitute the entire agreement between Us and you with respect to your purchase of Subscriptions and Services from Us. You acknowledge that you have not relied upon any statement, representation, warranty, assurance, or promise made by or on behalf of Us that is not set out in these Terms of Sale and that you shall have no claim for innocent or negligent misrepresentation or negligent misstatement based upon any statement herein.
5. Subscriptions, Services, Pricing and Availability
  1. We may from time to time change Our Charges. Any changes to Charges will not affect any Subscription that you have already purchased but will apply to any subsequent renewal or new Subscription. We will inform you of any change in Our Charges at least 14 Working Days before the change is due to take effect.  If you do not agree to such a change, you may cancel the Contract as described in Clause 11.1.
  2. Minor changes may, from time to time, be made to certain Services, for example, to reflect changes in relevant laws and regulatory requirements, or to address technical or security issues. These changes will not alter the main characteristics of the Services and should not normally affect your use of the Services. However, if any change is made that would affect your use of the Services, suitable information will be provided to you.
  3. In some cases, as described in the relevant content descriptions, We may also make more significant changes to the Services. If We do so, We will inform you at least 14 Working Days before the changes are due to take effect.  If you do not agree to the changes, you may cancel the Contract as described in Clause 11.1.
  4. Where any updates are made to Services, such Services will continue to substantially match the terms of Schedule 1. Please note that this does not prevent Us from enhancing the Services, thereby going beyond the original description.
  5. We make all reasonable efforts to ensure that all Charges shown on Our Site or otherwise are correct at the time of going online. Changes in Our Charges will not affect any order that you have already placed (please note Clause 5.9 regarding VAT, however).
  6. All Charges are checked by Us before We accept your order. In the unlikely event that We have shown incorrect pricing information, We will contact you in writing to inform you of the mistake.  If the correct Charge is lower than that shown when you made your order, We will simply charge you the lower amount and continue processing your order.  If the correct Charge is higher, We will give you the option to purchase the Subscription at the correct Charge or to cancel your order (or the affected part of it).  We will not proceed with processing your order in this case until you respond. If We do not receive a response from you within 3 Working Days, We will treat your order as cancelled and notify you of this in writing.
  7. If We discover an error in the Charges or description of your Subscription after your order is processed, We will inform you immediately and make all reasonable efforts to correct the error.  You may, however, have the right to cancel the Contract if this happens. If We inform you of such an error and you do wish to cancel the Contract, please refer to Clause 11.4.
  8. If the Charges for a Subscription that you have ordered changes between your order being placed and Us processing that order and taking payment, you will be charged the Charges shown on Our Site at the time of placing your order. Subsequent Subscriptions and renewals will be charged at the new price.
  9. The Charges on Our Site are shown exclusive of VAT. If the VAT rate changes between your order being placed and Us taking payment, the amount of VAT payable will be automatically adjusted when taking payment.

6. Orders – How Contracts Are Formed
  1. Our Site will guide You to a discovery call with Us following which We will correspond with You by email in order to purchase a one month Taster plan.
  2. If, during the order process, you provide Us with incorrect or incomplete information, please contact Us as soon as possible. If We are unable to process your order due to incorrect or incomplete information, We will contact you to ask you to correct it. If you do not give Us the accurate or complete information within a reasonable time of Our request, We will cancel your order and treat the Contract as being at an end. We will not be responsible for any delay in the availability of Services that results from you providing incorrect or incomplete information.
  3. No part of Our Site constitutes a contractual offer capable of acceptance. Your order to purchase a Subscription constitutes a contractual offer that We may, at Our sole discretion, accept. Our acknowledgement of receipt of your order does not mean that We have accepted it. Our acceptance is indicated by Us sending you a Subscription Confirmation by email. Only once We have sent you a Subscription Confirmation will there be a legally binding Contract between Us and you.
  4. Subscription confirmations shall contain the following information:
    1. confirmation of the Subscription ordered including full details of the main characteristics of the Subscription and Services available as part of it;
    2. fully itemised pricing for your Subscription including, where appropriate, taxes, and other additional charges;
    3. the duration of your Subscription (including the start date, and the expiry and renewal date;
    4. a link to our Cancellation Form on https://forms.gle/36sjE8aFn4gWstaC9
  5. confirmation of the Subscription ordered including full details of the main characteristics of the Subscription and Services available as part of it;
  6. fully itemised pricing for your Subscription including, where appropriate, taxes, and other additional charges;
  7. the duration of your Subscription (including the start date, and the expiry and renewal date;
  8. a link to our Cancellation Form on https://forms.gle/36sjE8aFn4gWstaC9
  9. In the unlikely event that We do not accept or cannot fulfil your order for any reason, We will explain why in writing. No payment will be taken under normal circumstances. If We have taken payment any such sums will be refunded to you.
  10. Any refunds due under this Clause 6 will be issued to you as soon as possible, and in any event within 14 Working Days of the day on which the event triggering the refund occurs.
  11. Refunds under this Clause 6 will be made using the same payment method that you used when purchasing your Subscription.
7. Payment
  1. Payment for Our Taster Plan must be made for the full Subscription term as follows:
      7.1.1 in advance by credit or debit card; or
      7.1.2 where payment pursuant to clause 7.1.1 is not possible, without delay upon receipt of Our invoice.
  2. Payment for Our Level-up Plans and Flourish Plans must be made in full for the full Subscription term (i.e. quarterly or annually as applicable) within 30 calendar days of receipt of our invoice for the same. 
  3. Payments due must be made in full, without any set-off, counterclaim, deduction, or withholding (except where any deduction or withholding of tax is required by law).
  4. We accept the following methods of payment on Our Site:
      7.4.1 Debit Card;
      7.4.2 Credit Card; or
      7.4.3 Bank Transfer.
  5. If you do not make any payment due to Us on time, We will suspend your access to the Subscription and the Services.  For more information, please refer to Clause 8.4.  If you do not make payment within 7 calendar days of Our reminder, We may cancel the Contract.  Any outstanding sums due to Us will remain due and payable.
  6. If you believe that We have charged you an incorrect amount, please contact Us at support@pineappleads.co.uk as soon as reasonably possible to let Us know. You will not be charged for Services while availability is suspended.
8. Provision of Services
  1. Services appropriate to your Subscription will be available to you immediately when We send you a Subscription Confirmation and will continue to be available for the duration of your Subscription (including any renewals), or until the Contract is otherwise ended.
  2. In some limited circumstances, We may need to suspend the provision of Services (in full or in part) in order to:
      8.2.1 fix technical problems or to make necessary minor technical changes, as described above in Clause 5.2;
      8.2.2 update the Services to comply with relevant changes in the law or other regulatory requirements, as described above in Clause 5.2; or
      8.2.3 make more significant changes to the Services, as described above in Clause 5.3.
  3. If We need to suspend availability of the Services for any of the reasons set out in Clause 8.2, We will inform you in advance of the suspension and explain why it is necessary (unless We need to suspend availability for urgent or emergency reasons such as a dangerous problem with the Services, in which case We will inform you as soon as reasonably possible after suspension). Your Subscription will be extended by a period equivalent to the length of the suspension (unless the period of suspension is less than 3 Working Days). If the suspension lasts (or We tell you that it is going to last) for more than 7 Working Days, you may end the Contract as described below in Clause 11.2.  
  4. We may suspend provision of the Services if We do not receive payment on time from you. We will inform you of the non-payment on the due date, however if you do not make payment within 3 Working Days of Our notice, We may suspend provision of the Services until We have received all outstanding sums due from you.  If We do suspend provision of the Services, We will inform you of the suspension. You will not be charged for any Services while provision is suspended.
9. Licence
  1. When you purchase a Subscription to access Services, We will grant you a limited, non-exclusive, non-transferable, non-sub-licensable licence to access and use the relevant Services for commercial purposes.  The licence granted to you does not give you any rights in Our Services (including any material that We may license from third parties).
  2. The licence granted to you under Clause 9.1 does not permit you to copy, rent, sell, publish, republish, share, broadcast or otherwise transmit the Services (or any part of it) or make it available to the public except as permitted under the Copyright Designs and Patents Act 1988 (Chapter 3 ‘Acts Permitted in relation to Copyright Works’).
  3. We own all intellectual property rights in the Subscription and the Services and we shall be entitled to use any digital content or any other material created during the performance of the Services to you for whatever purposes we wish, including (but not limited to) for promotional purposes including organic and paid social media posts. 
10. Ending Your Subscription
  1. You may cancel your Subscription at any time, however subject to Clause 10.2 and Clause 11 (outlining your rights to cancel arising due to something done by Us), We cannot offer any refunds and you will continue to have access to the Services for the remainder of your current Subscription (up until the renewal or expiry date, as applicable), whereupon the Contract will end.
  2. If you purchase a Subscription by mistake (or allow your Subscription to renew by mistake), please inform Us as soon as possible and do not attempt to access any Services. Provided you have not accessed any Services since the start date (or renewal date, as appropriate) of the Subscription We will be able to cancel the Subscription and issue a full refund. If you have accessed any Services once the Subscription has started, We will not be able to offer any refund and you will continue to have access to the Services for the remainder of the Subscription (up until the renewal or expiry date, as applicable). 
       10.2.1 refunds under this Clause 10.2 will be issued to you as soon as possible, and in any event within 14 calendar days of the day on which you inform Us that you wish to cancel;
       10.2.2 refunds under this Clause 10.2 will be made using the same payment method that you used when purchasing your Subscription
  3. If you wish to exercise your right to cancel under this Clause 10, you may inform Us of your cancellation by emailing support@pineappleads.co.uk and providing Us with your name, business name, and email address, or by using the Cancellation Form. Cancellation by email is effective from the date on which you send Us your message. 
  4. We may ask you why you have chosen to cancel and may use any answers you provide to improve Our content and services, however, please note that you are under no obligation to provide any details if you do not wish to.
11. Ending the Contract Because of Something We Have Done (or Will Do)
  1. You may end the Contract at any time if We have informed you of a forthcoming change to your Subscription or the Services (as described in Clauses 5.1 or 5.3), or to these Terms of Sale that you do not agree to. If the change is set to take effect or apply to you before the end of your current Subscription, We will issue you with a pro-rated refund equal to the remaining time left in that Subscription.  If the change will not take effect or apply to you until the expiry of your current Subscription, the Contract will end at the end of that Subscription period and you will continue to have access to the Services until that date.
  2. If We have suspended availability of the Services for more than 7 Working Days, or We have informed you that We are going to suspend availability for more than 7 Working Days, you may end the Contract immediately, as described in Clause 8.3.  If you end the Contract for this reason, We will issue you with a pro-rated refund equal to the remaining time left in that Subscription. This clause will not apply in respect of any closure of Our office or downtime of our Services over the Christmas and New Year period and You will not be able to terminate the Contract as a result of such closure or downtime.
  3. If availability of the Services will be significantly delayed because of events outside of Our control, you may end the Contract in accordance with Clause 13. If you end the Contract for this reason, We will issue you with a pro-rated refund equal to the remaining time left in that Subscription refund.
  4. If We inform you of an error in the Charges or description of your Subscription or the Services and you wish to end the Contract as a result, you may end it immediately. If you end the Contract for this reason, We will issue you with a pro-rated refund equal to the remaining time left in that Subscription refund.
  5. You also have a legal right to end the Contract at any time if We are in breach of it and (where capable of remedy) we have not remedied the breach within 30 calendar days of the date of any notice from your requiring such remedy and you may also be entitled to a full or partial refund.
  6. If you wish to exercise your right to cancel under this Clause 11, you may inform Us of your cancellation by emailing support@pineappleads.co.uk and providing Us with your name, business name, and registered email address, or by using the Cancellation Form. Cancellation by email is effective from the date on which you send Us your message. 
  7. We may ask you why you have chosen to cancel and may use any answers you provide to improve Our content and services, however, please note that you are under no obligation to provide any details if you do not wish to.
  8. Refunds under this Clause 11 will be issued to you as soon as possible, and in any event within 14 calendar days of the day on which you inform Us that you wish to cancel.
  9. Refunds under this Clause 11 will be made using the same payment method that you used when purchasing your Subscription.
  10. We will be entitled to terminate any Contract if:
       11.10.1 you commit a material breach of these Terms of Sale which is either incapable remedy or which is capable of remedy but you fail to remedy within 30 calendar days of any notice from us requiring such remedy;
       11.10.2 you suffer an insolvency event or you are otherwise unable to pay your debts as they fall due.
12. Our Liability
  1. Insofar as is permitted by law, We make no representation, warranty, or guarantee that the Services will meet your requirements, will be fit for purpose or of satisfactory quality or that they will not infringe the rights of third parties, that they will be compatible with all software and hardware, or that they will be secure.  To the fullest extent permissible by law, We exclude all other express or implied (whether under statute or common law) warranties.
  2. Subject to Clause 12.4, We will not be liable to you, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, for any loss of profit, loss of business, interruption to business, for any loss of business opportunity, or for any indirect or consequential loss arising out of or in connection with any Contract.
  3. Subject to Clause 12.4, Our total liability to you for all other losses arising out of or in connection with any Contract between you and Us, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall be 100% of the total sums paid by you under the Contract in question.
  4. Nothing in these Terms of Sale seeks to limit or exclude Our liability for death or personal injury caused by Our negligence (including that of Our employees, agents or sub-contractors); for fraud or fraudulent misrepresentation; or for any other matter in respect of which liability cannot be excluded or restricted by law.
13. Events Outside of Our Control (Force Majeure)
  1. We will not be liable for any failure or delay in performing Our obligations where that failure or delay results from any cause that is beyond Our reasonable control.  Such causes include, but are not limited to: power failure, internet service provider failure, strikes, lock-outs or other industrial action by third parties, riots and other civil unrest, fire, explosion, flood, storms, earthquakes, subsidence, acts of terrorism (threatened or actual), acts of war (declared, undeclared, threatened, actual or preparations for war), epidemic or other natural disaster, or any other event that is beyond Our reasonable control.
  2. If any event described under this Clause 13 occurs that is likely to adversely affect Our performance of any of Our obligations under these Terms of Sale:
        13.2.1 we will inform you as soon as is reasonably possible;
        13.2.2 we will take all reasonable steps to minimise the delay;
        13.2.3 to the extent that We cannot minimise the delay, Our affected obligations under these Terms of Sale (and therefore the Contract) will be suspended and any time limits that We are bound by will be extended accordingly;
        13.2.4 we will inform you when the event outside of Our control is over and provide details of any new dates, times or availability of Services as necessary;
        13.2.5 if the event outside of Our control continues for more than 7 Working Days we will either extend Your Subscription by a period equivalent to the length of the suspension, or, cancel the Contract and inform you of that cancellation. Any refunds due to you as a result of that cancellation will be paid to you as soon as is reasonably possible and in any event within 14 Working Days of the date on which the Contract is cancelled and will be made using the same payment method that you used when ordering your Subscription;
        13.2.6 if an event outside of Our control occurs and continues for more than 7 Working Days and you wish to cancel the Contract as a result, you may inform Us of your cancellation by emailing support@pineappleads.co.uk and providing Us with your name, business name, and registered email address, or by using the Cancellation Form. Cancellation by email is effective from the date on which you send Us your message. 
        13.2.7 Any refunds due to you as a result of such cancellation will be paid to you as soon as is reasonably possible and in any event within 14 Working Days of the date on which the Contract is cancelled and will be made using the same payment method that you used when ordering your Subscription.
14. Communication and Contact Details
  1. For all enquiries, including matters relating to Cancellations, Services or your Subscription, please contact Us by email at support@pineappleads.co.uk. 
15. Complaints and Feedback
  1. We always welcome feedback from Our customers and, whilst We always use all reasonable endeavours to ensure that your experience as a customer of Ours is a positive one, We nevertheless want to hear from you if you have any cause for complaint. Please email us at support@pineappleads.co.uk.
16. How We Use Your Personal Information (Data Protection)
  1. All personal data that We may use will be collected, processed, and held in accordance with the provisions of the Data Protection Legislation and your rights thereunder.
        16.2 For complete details of Our collection, processing, storage, and retention of personal data including, but not limited to, the purpose(s) for which personal data is used, the legal basis or bases for using it, details of your rights and how to exercise them, and personal data sharing (where applicable), please refer to Our Privacy Policy and Cookie Policy.
17. Other Important Terms
  1. We may transfer (assign or novate) Our obligations and rights under these Terms of Sale (and under the Contract, as applicable) to a third party (this may happen, for example, if We sell Our business). If this occurs, you will be informed by Us in writing. Your rights under these Terms of Sale will not be affected and Our obligations under these Terms of Sale will be transferred to the third party who will remain bound by them.
  2. You may not transfer (assign or novate) your obligations and rights under these Terms of Sale (and under the Contract, as applicable) without Our express written permission.
  3. The Contract is between you and Us. It is not intended to benefit any other person or third party in any way and no such person or party will be entitled to enforce any provision of these Terms of Sale.
  4. If any of the provisions of these Terms of Sale are found to be unlawful, invalid or otherwise unenforceable by any court or other authority, that / those provision(s) shall be deemed severed from the remainder of these Terms of Sale.  The remainder of these Terms of Sale shall be valid and enforceable.
  5. No failure or delay by Us in exercising any of Our rights under these Terms of Sale means that We have waived that right, and no waiver by Us of a breach of any provision of these Terms of Sale means that We will waive any subsequent breach of the same or any other provision.
  6. We may revise these Terms of Sale from time to time in response to changes in relevant laws and other regulatory requirements. If We change these Terms of Sale as they relate to your Subscription, We will give you reasonable advance notice of the changes and provide details of how to cancel if you are not happy with them (also see Clause 11.1 above).
18. Law and Jurisdiction
  1. These Terms of Sale, and the relationship between you and Us (whether contractual or otherwise) shall be governed by, and construed in accordance with, English law.
  2. Any disputes concerning these Terms of Sale, the relationship between you and Us, or any matters arising therefrom or associated therewith (whether contractual or otherwise) shall be subject to the exclusive jurisdiction of the courts of England and Wales.
SCHEDULE 1
SUBSCRIPTION PLANS AND OUR SERVICES

Plans, Services and Add-ons

Taster Plan - 1 x Video Ad

Taster plan onboarding overview:
  1. After the intro call once you’ve decided to sign up to the taster plan - we will send a payment portal link with all the next steps outlined. Once that is paid we will arrange an onboarding call with all team members who are going to use the service.
  2. Onboarding call
    1. We will go over the process with you from initial brief to asset delivery, including example timeline.
    2. We will sign an NDA if required by you
    3. We will discuss handover of your brand assets (font/colours/any other relevant assets) via a secure shared folder.
  3. In order to brief in a new project request, you will be required to email briefing@pineappleads.co.uk and the process we outlined in the onboarding call begins.

The Taster Plan is available exclusively to new customers who haven’t used our service before. This gives you a chance to test out the service for a discounted price before signing up for a full plan.

The Taster Plan allows you to register one business account to be used by themselves and members of their team. Accounts on the Taster Plan will be required to pay upfront via credit or debit card via our payment portal before the service can begin. If this is not possible then a bank transfer with a 14 day payment window will be accepted.

Once your payment has been received by Pineapple Ads, your account will be active and an initial onboarding call will be scheduled by Pineapple Ads to discuss the points outlined in the onboarding overview at top of page.

Taster plan - Onboarding call

  • NDA signed ahead of any discussions if required.
  • Introduction to the team and who we’ll be working with including key stakeholders for sign off purposes. Meetings can be recorded on request if people cannot make the agreed time.
  • Find out campaign objectives and wider business goals
  • Find out what your current state of play is, e.g your experience running ads, previous campaigns, successes and learnings.
  • Running you through what to expect from our process
  • Your brand guidelines including colour palettes, existing assets (if any) fonts, and logo files.
  • Introduction to our service and what is and is not included in a broader sense.

Taster plan - Briefing call

  • Ahead of the call we send an email requesting:
    • Examples of other ads you like and why (creatively) you like them. We will share an ideas board. From this, you pick 3 examples you like to help us get a sense of what you’re looking to create, as well as any other examples you wish to share with us. This will help us make sure we get the storyboard correct the first time for you.
    • Specific details of your ideal campaign outcomes
    • We also need to designate a final stakeholder - this person is responsible for approving/not approving each round before we move forward with the job, including the final asset. If more feedback comes in after the key stakeholder has approved it, this cannot be taken into consideration.
  • Introduction to the feedback software we use - frame.io. It’s very easy to use, but we have a recording we can send you to show you the ropes.

Taster plan - Pre-production

  • After the briefing call we produce an idea and storyboard for the video ad based on your requirements (including the destination platform e.g. facebook ad/instagram reel etc) within 3 working days. 
  • During this part of the process you will need to send us your product(s). We ask that you carefully select the product to ensure it is free of dents/blemishes or damaged in any way. Also please ensure that it is packaged carefully so it is not damaged during transit. If the product is unworkable, we will have to wait for re-delivery of a usable product and this will affect the video's delivery time.
  • 1 round of amends is allowed on the storyboard. If the initial concept is completely unworkable from your perspective we will re-think this for you but it will have a knock on effect on the delivery time of the final video. 
  • Once the storyboard is approved by the key stakeholder. No changes to the storyboard can be made. We then lock it in and move on to the production phase. 
  • From storyboard approval we deliver a V1 of the video within 6 days (unless we are onto a second storyboard in which case we will deliver as soon as possible.) 

Taster plan - Production:

  • Once the storyboard is approved, we will move into production once we have the product in hand.
  • If the idea we have come up with requires anything special such as models/specific locations or props/sundries we will discuss this with you before shooting to make sure we have these signed off by you.
  • Once we have finished shooting for the day we will backup all the footage on our secure server to ensure it is safe.
  • NB - We are unable to return any unused/unopened products.

Taster plan - Post production:

  • With the footage shot, we will begin editing the V1 and will let you know this is happening. 
  • Once we have a V1, this will be shared with you via frame.io. Which is our web based feedback tool. 
  • At this point your team are able to leave any suggestions for minor amendments to the deliverable(s)
  • We require all feedback to be made within two days to enable us to meet the agreed deadlines.
  • All feedback must be done through frame.io Any feedback not left through frame.io will not be taken into consideration. We recommend collating feedback as a team in a word doc and then have one person be responsible for adding the comments in frame.io. Once the comments are left, please change the status in the top left as outlined in the image below to either ‘needs review’ or ‘approved’ if there are no changes. If you have any questions or issues using the app please let us know
  • Feedback will not be considered as final until we are notified via frame.io by the key stakeholder of the project
  • Once we have this notification that all of the feedback has been submitted, we will then begin working on the minor amendments. 
  • We will provide an updated V2 of the video within two working days.
  • At this point no more amendments will be able to be made.

Taster plan - Delivery:

  • Once the idea has been signed off we will prepare the file for the chosen platform, ensuring that all latest guidelines are followed to ensure you have no issues with uploading to your ad manager. 
  • Please let us know at your earliest convenience if there are any issues with file upload and we will look to remedy that as quickly as possible for you. 
  • We will also schedule a follow up call to go over the process with you and seek any feedback you may have about the process. 

Taster plan Extra points:

  • Props and Sundries will be covered up to the value of £30 per item - max 2 items, anything required for the shoot for set dressing purposes that is greater than that value will be discussed with you before proceeding.
Quarterly plans (Level-up and Flourish)

Quarterly plan onboarding overview:
  1. Once your taster plan has concluded and we have had the wrap up call and you then decide to continue with our service, we have 2 quarterly plans to choose from, Level-up and Flourish. The process for signing up to either of these plans is the same and is outlined in detail below.
  2. Payment
    • This can be invoiced in one go for the full quarter, month by month bank transfer or card payment.
    • All add-ons you request during the quarter will be totalled up and invoiced at the end of the quarter unless otherwise requested.
  3. Contract
    • We will re-supply the original contract that you signed before the taster plan, you will just need to check which quarterly plan you are choosing at the bottom and sign and date.
    • This contract will outline the start and end date of the contract and is done in calendar months. (E.g If you sign up on the 6th of March, your quarterly plan would end or come up for renewal on the 6th June.) We are flexible about this within reason. If the end of the contract date arrives and we are still finalising the last month's content, we will of course deliver these. If you don’t want to renew for a second quarter we would need 30 days notice (so at the end of the 2nd calendar month of your contract)
    • If you want to cancel the contract anytime before the end of the 2nd calendar month, you would still be invoiced for the remainder of the contract. All of these dates will be outlined in the contract.
  4. Once this is signed via docusign we will organise a call to discuss your goals for the quarter and outline the months ahead.
  5. You email briefing@pineappleads.co.uk and the process we outlined in the onboarding call begins.

The Quarterly plans are available exclusively to customers who have completed the taster plan.

The Quarterly plans, like the taster plan allows a customer to register one business account to be used by themselves and members of their team.

Quarterly plans - Onboarding call

  • NDA signed ahead of any discussions if required. 
  • Introduction to the team and who we’ll be working with including key stakeholders for sign off purposes. Meetings can be recorded on request if people cannot make the agreed time. 
  • Find out campaign objectives and wider business goals for the next 3 calendar months.
  • Find out what your current state of play is, e.g your experience running ads, previous campaigns, successes and learnings.
  • Running you through what to expect from our process and how the quarterly plans differ from the taster plan. 
  • Your brand guidelines including colour palettes, existing assets (if any) fonts, and logo files. 
  • Introduction to our service and what is and is not included in a broader sense.

Quarterly plans - Briefing call

  • Ahead of the call we send an email requesting:
    • Examples of other ads you like and why (creatively) you like them. We will share a Pinterest ideas board. From this, you pick 3 examples you like to help us get a sense of what you’re looking to create, as well as any other examples you wish to share with us. This will help us make sure we get the storyboards correct the first time for you.
    • Specific details of your ideal campaign outcomes
    • We also need to designate a final stakeholder - this person is responsible for approving/not approving each round before we move forward with the job, including the final asset. If more feedback comes in after the key stakeholder has approved it, this cannot be taken into consideration.
  • Introduction to the feedback software we use - frame.io. It’s very easy to use, but we have a recording we can send you to show you the ropes.

Quarterly plans - Pre-production

  • After the briefing call we produce two or four video ideas (plan dependent) and storyboards for the video ads based on your requirements (including the destination platform e.g. facebook ad/instagram reel etc) within 5 working days. We will also begin work on the static ads at this time. 
  • During this part of the process you will need to send us your product(s). We ask that you carefully select the products to ensure they are free of dents/blemishes or damaged in any way. Also please ensure that it is packaged carefully so it is not damaged during transit. If the product is unworkable, we will have to wait for re-delivery of a usable product and this will affect the video's delivery time.
  • 1 round of amends is allowed on each storyboard. If any of the initial concepts are completely unworkable from your perspective we will re-think this for you but it will have a knock on effect on the delivery time of the final videos
  • Once the storyboards are approved by the key stakeholder. No changes to the storyboards can be made. We then lock them in and move on to the production phase. 
  • From storyboard approval we deliver a V1 of the videos within 6 days (unless we are onto a second storyboard in which case we will deliver as soon as possible.) The video ads are the priority but we will also be showing V1 of the static ads at this time. 

Quarterly plans - Production:

  • Once the storyboards are approved, we will move into production once we have the product in hand.
  • If the idea we have come up with requires anything special such as models/specific locations or props/sundries we will discuss this with you before the storyboards are signed off and shooting begins to make sure we have these signed off by you.
  • Once we have finished shooting for the day we will backup all the footage on our secure server to ensure it is safe.
  • NB - We are unable to return any unused/unopened products. 

Quarterly plans - Post production:

  • With the footage shot, we will begin editing the V1 and will let you know this is happening. 
  • Once we have V1s, these will be shared with you via frame.io. Which is our web based feedback tool. 
  • At this point your team are able to leave any suggestions for minor amendments to the deliverable(s)
  • We require all feedback to be made within two days to enable us to meet the agreed deadlines.
  • All feedback must be done through frame.io Any feedback not left through frame.io will not be taken into consideration. We recommend collating feedback as a team in a word doc and then have one person (ideally the key stakeholder) be responsible for adding the comments in frame.io. Once the comments are left, please change the status in the top left as outlined in the image below to either ‘needs review’ or ‘approved’ if there are no changes. If you have any questions or issues using the app please let us know. 
  • Feedback will not be considered as final until we are notified via frame.io by the final stakeholder of the project
  • Once we have this notification that all of the feedback has been submitted, we will then begin working on the minor amendments. 
  • We will provide an updated V2 of the video within two working days.
  • At this point no more amendments will be able to be made.

Quarterly plans - Delivery:

  • Once the ideas have been signed off we will prepare the file for the chosen platform(s), ensuring that all latest guidelines are followed to ensure you have no issues with uploading to your ad manager. If we have discussed adding platform specific extras E.g sound effects/A.I voices/Stickers we will send this across to you as a set of screenshots so you know the timings on where and when to place them.
  • Please let us know at your earliest convenience if there are any issues with file upload and we will look to remedy that as quickly as possible for you. 
  • In the first month of a quarterly plan, we will also schedule a follow up call once the assets are sent to you to go over the process with you and seek any feedback you may have about the process/performance before continuing to the second month. 

Thinking points:

  • Props and Sundries will be covered up to the value of £30 per item - max 4 items, anything required for the shoot for set dressing purposes that is greater than that value will be discussed with you before proceeding.
Add-ons - (Only available on the quarterly plans)

All add-ons must be requested 5 working days before the next monthly cycle begins. We will send you an email to check on this day. This ensures we can plan effectively to make sure we have the resource available to capture extra content (e.g stills) to make the requested add-on for the next month. 

Add-ons can be billed in one go at the end of the quarter via one off payment, or invoiced with each month's payment for your plan. You can choose different addons each month or add none, depending what your goals are.

NB - you can create all videos in any format you like, e.g 1 vertical video for Instagram reels and one horizontal for Linkedin, but if you wanted each one in more than one format/size, you would need to use the additional format addon and we would resize the creative accordingly. We need to know 5 working days ahead of production if you will need these in different formats as it will affect the way we shoot on the day. 

  • Alternate CTA
    • The price listed for this add-on is per video to have an alternate Call to Action added, not the price for changing the CTA in all the content that is included in the plan you are on.
    • This add-on includes one round of minor amends.
    • CTA is defined as Call to Action - copy that invites the customer to click/swipe up/fill in a form/follow a link/enter a competition, etc.
    • This add-on does not cover changing the order/shots of the content in anyway apart from the copy that constitutes the Call(s) to Action
    • If there are multiple Calls to action in one video - these are all covered by the price of this addon
      • E.g at the start of the video a customer is asked to enter a competition and at the end they are asked to follow a link, both of these are covered by the price of the add-on.
  • Additional formats
    • This service must be requested before the next month’s renewal begins. This allows us to shoot the footage in both vertical and landscape on the day to make sure your product looks great in either format.
    • This add-on includes one round of minor amends.
    • We offer resizing to any social media format.
    • These will be provided to the up to date specification of the platform with regards to bitrate, file size, aspect ratio and all other platform requirements such as safe space to not be obscured by app text.
    • The price listed is per video to be changed into an additional format, not the price for all the content that is included per month in the plan you are on.
  • Alternate Opener
    • This addon allows the changing of the opening shot of the video.
    • This does not include a re-design of any graphics used in the video, it only applies to footage/stills shot with a camera.
    • Examples of this can be seen on our website
  • Motion Photo
    • This add-on is designed to convert a still photo asset into a short motion photo. The limit for the number of unique callouts is 4.
    • Maximum length is 15 seconds
    • This add-on includes 2 rounds of minor amends
    • This could be adding arrows and callouts to highlight product features, or creation of a cinemagraph where the image appears to be a still but has one element that loops like a GIF.
  • Lifestyle image
    • Our photographer can join the shoot to take a collection of different photos of your product that can be used as standalone ads or social content.
    • We will discuss your requirements and stylistic preferences for these images in our monthly call. If you have any specific requirements for these images, this will be the time to brief us on this.
    • These are purchased individually with a minimum order of 10 images. Images after 10 can be purchased individually at a cheaper rate of £30 per image.
    • All images will be supplied in 1:1, 4:5 and 9:16 formats.
    • After the shoot we will provide a contact sheet with all the unedited images from the shoot. From this you can select your 10 images.
    • We would then edit and optimise those 10 images for delivery along with the scheduled content for the month.
    • The images are provided as edited and this does not include adding text/motion or any overlays.
    • If your lifestyle shot requires a model, we will organise this. If you have specific requirements for this model, 2 weeks notice is required to ensure we can have your sign off before we proceed with the shoot.
    • This add-on does not include the cost of a re-shoot if there are images you required which were not briefed in prior to commencing the shoot.
  • Static Ad
    • A static ad is defined as a still image with graphic elements in support. This could be a callout, a CTA, a line of copy (though it does not need to contain copy at all)
    • This add-on includes 2 rounds of minor amends
    • Our graphic designer will use your colour palette and brand aesthetic to ensure it matches your brand guidelines and works alongside your other ad types.
    • The still used for this must either be something you already have the rights to, or an image we have already shot on your behalf.
    • This will follow the best practice and up to date social guidelines to ensure the ad is not rejected by the social platform (for containing too much copy for instance)
  • Translations
    • This add-on covers full translation of captions/subtitles into different languages for use in foreign/domestic markets.
    • This add-on includes one round of minor amends.
    • We can translate into the following languages: German, French, Spanish, Italian, Dutch, Polish, Japanese, Mandarin, Cantonese.
    • If your brand font(s) does not support special characters found in any of the languages we offer for translation, we will work with you to choose a neutral font which has all the special characters needed for accurate captions/subtitling. If no free-to-use commercial licence options are available to us, we will let you know and work with you to find an option. You would be liable for any costs associated with licensing a font which was in line with your brand guidelines and had the relevant special characters required.
  • RAW files
    • This Add-on covers the cost for providing RAW files for that month’s content including for any add-ons you may have purchased.
    • For any digital only transfers we will zip the files up, you are responsible for the unzipping of these files. We recommend 7Zip - which is free - on Windows for opening archived formats. Mac OS has a built-in unarchiver.
    • We will transfer all the footage/assets to you via digital transfer. If this does not work for you, we will purchase a new 1tb hard drive for you, format it to windows or mac, whichever you use, and send it via signed courier. This will be quoted at the time and we will confirm you are happy with the price before going ahead.
    • The RAW footage/stills will be provided ‘as is’ This means there will be no edits, renaming, colour correction or modification of any type done before delivery.
    • We keep RAW files for 6 months before deleting to make space for new content, so the request must fall within 6 months of the shoot date to be available.
    • RAW footage in this instance does not include project files or open working files such as PSDs, Premiere pro projects, After effects projects or Illustrator documents.
    • You are free to use this footage in any web based content. The footage provided is not licensed for use on any platform other than web and social media channels.
    • The licence to use this footage is not geographically limited, should you wish to use it for making an ad in another territory for example.
  • Carousel
    • This add-on is for the creation of one carousel post for Instagram or Facebook.
    • The images/video used in the creation of the carousel must either be assets we have already shot for you or content you own the rights to.
    • This add-on includes two rounds of minor amends.
  • Additional versions
    • This add-on is for the creation of one additional version of an ad we are already creating/have already created for you in the past.
    • This additional version must be shorter than the original content it is being based on.
    • This additional version of an ad must be kept in the same aspect ratio or format unless paired with the additional format add-on.
    • This add-on includes two rounds of minor amends

The Taster Plan, Level-up Plan and Flourish plans allow the registration and use of the service for one brand profile. This means that a customer’s account (defined as the account of the business that is subscribing to the service) is permitted to order jobs pertaining to a single brand which is defined in their Contract. For both the Taster Plan and the Level-up Plan, We will not produce creative material relating to any other brand than the one agreed upon at signup by the primary user (defined as the individual within the business who is responsible for subscribing to the service).

Sharing of accounts to those others outside of those stipulated in the sales contract is strictly prohibited and may result in immediate termination of the customer’s Contract(s) and all user accounts.

Ordering

Any of the registered users on the customer’s account may submit a project brief by requesting a briefing call via email to briefing@pineappleads.co.uk

We will then arrange a time for a briefing call with all project stakeholders (defined as those in the client’s team who will be involved in the project being briefed in). We will also request that a key stakeholder is defined for the project being briefed in (this is the person in the client’s team responsible for the key signing off of all feedback and approval or not approval of the assets we produce).

We will also request that the provided briefing form is filled out to the maximum extent possible ahead of the briefing call, which we will then quickly run through on the call itself to ensure alignment and to clarify on any areas necessary.

During the briefing call, we will run through the goals and objectives of the project, and if the client is subscribed to the Level-up or Flourish plans, we will discuss any required add-ons. Once we are fully clear on the project’s creative requirements we will follow up the call with a summary email outlining all points discussed and what to expect in terms of next steps, before moving onto the pre-production phase

Limits

For clients subscribed to the Taster plan, one creative asset may be ordered during the briefing process. For clients subscribed to the Level-up plan, up to two hero creative assets and four static ads may be ordered, as well as any add-ons. For clients subscribed to the Flourish plan, up to four hero creative assets and four static ads may be ordered. Hero creative assets can be defined as the main ad creative that we produce, from which other assets can be made depending on which add-ons have been requested).

Once the key stakeholder has marked a job as ‘Needs Review’, the Frame.io review link of the latest version will expire until an updated version is ready for review.

Once the key stakeholder has marked a job as ‘Approved’, the creative asset will be available to download via the Frame.io review link and the final output of the content will be stored on a dedicated shared drive for six months, accessible to all project collaborators.

Unless the Raw Files add-on has been ordered, no working files are included in any Subscriptions and will not be shared with the customer, only the final output will be provided.

SCHEDULE 1

The Charges

The Charges for Our different Subscriptions are as follows:

  • The Taster Plan: £1925 + VAT
  • The Level-up Plan: £2850 + VAT
  • The Flourish Plan:£5850 + VAT